promotional material

1. 1.

   a message issued in behalf of some product or cause or idea or person or institution

   “the packaging of new ideas”

   Synonymspromotionpromopublicitypackaging

   Broadermessage

   Narrowerbuilduppublic relationsendorsementballyhoosales talkadsales promotion

   Part ofmarketing

Questions about promotional material

What does promotional material mean?

promotional material means "a message issued in behalf of some product or cause or idea or person or institution".

What is another word for promotional material?

Close synonyms include promotion, promo, publicity, packaging. Each sense on this page lists its own synonyms, because a word with several meanings rarely has one substitute that works for all of them.

Is promotional material a common word?

promotional material is banded "Rare" — specialist or archaic — most readers will not have met it. The band comes from how often the word appears in a large corpus of everyday English, not from an editor's impression.