say it: luur
lure is a noun and verb meaning "qualities that attract by seeming to promise some kind of reward". It carries 4 recorded senses.
qualities that attract by seeming to promise some kind of reward
something used to lure fish or other animals into danger so they can be trapped or killed
Forms marked · are formed by the regular rule rather than recorded in the source data. English keeps a few hundred irregulars and the rest follow the pattern, so the rule is right far more often than not — but it is a rule, and the mark says so.
Definitions, synonyms and semantic relations for lure come from Princeton University’s WordNet. The pronunciation comes from the CMU Pronouncing Dictionary. Commonness is measured against a corpus of everyday English. Full sources and licences.