loss leader

1. 1.

   a featured article of merchandise sold at a loss in order to draw customers

   Synonymsdrawing cardleader

   Broaderfeature

Questions about loss leader

What does loss leader mean?

loss leader means "a featured article of merchandise sold at a loss in order to draw customers".

What is another word for loss leader?

Close synonyms include drawing card, leader. Each sense on this page lists its own synonyms, because a word with several meanings rarely has one substitute that works for all of them.

Is loss leader a common word?

loss leader is banded "Rare" — specialist or archaic — most readers will not have met it. The band comes from how often the word appears in a large corpus of everyday English, not from an editor's impression.