say it: GUU-dwil
goodwill is a noun meaning "(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)". It carries 3 recorded senses.
(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
accounting
the friendly hope that something will succeed
a disposition to kindness and compassion
“the victor's grace in treating the vanquished”
Forms marked · are formed by the regular rule rather than recorded in the source data. English keeps a few hundred irregulars and the rest follow the pattern, so the rule is right far more often than not — but it is a rule, and the mark says so.
Definitions, synonyms and semantic relations for goodwill come from Princeton University’s WordNet. The pronunciation comes from the CMU Pronouncing Dictionary. Commonness is measured against a corpus of everyday English. Full sources and licences.