consumer research

1. 1.

   marketing research that yields information about the motives and needs of different classes of consumers

   Broadermarketing research

Questions about consumer research

What does consumer research mean?

consumer research means "marketing research that yields information about the motives and needs of different classes of consumers".

Is consumer research a common word?

consumer research is banded "Rare" — specialist or archaic — most readers will not have met it. The band comes from how often the word appears in a large corpus of everyday English, not from an editor's impression.