say it: uh-SHUUR-ing
assuring is an adjective meaning "giving confidence". It is pronounced /əˈʃʊɹɪŋ/ — uh-SHUUR-ing. It carries one recorded sense.
giving confidence
Definitions, synonyms and semantic relations for assuring come from Princeton University’s WordNet. The pronunciation comes from the CMU Pronouncing Dictionary. Commonness is measured against a corpus of everyday English. Full sources and licences.