Free template · Launch & traction

Launch checklist and launch kit

A practical launch checklist covering positioning, assets, channels, launch-day tasks and the follow-up that most launches skip.

Use when: Use it two to four weeks before you open a product to the public, and again on launch day and the week after.

LAUNCH CHECKLIST AND KIT
Product: [PRODUCT NAME]   Launch date: [DATE]   Owner: [NAME]

POSITIONING (finish first)
[ ] One-sentence description: [WHAT IT DOES] for [WHO] so they can [OUTCOME]
[ ] Main alternative it replaces: [ALTERNATIVE]
[ ] Price and plan names confirmed: [PRICING]

LAUNCH KIT ASSETS
[ ] Short tagline, under 60 characters: [TAGLINE]
[ ] 150-word description: [DESCRIPTION]
[ ] Logo in square and wide formats
[ ] Three to five screenshots or a short demo video
[ ] Founder story, two or three sentences: [STORY]
[ ] Launch offer, if any: [OFFER AND END DATE]

PRODUCT READINESS
[ ] Sign-up, onboarding and payment tested end to end
[ ] Analytics events for sign-up, activation and payment
[ ] Support inbox or chat monitored: [ADDRESS]
[ ] Privacy policy and terms published
[ ] Pages load quickly on mobile

CHANNELS (pick a few you can do well)
[ ] Launch platform or directory listings: [LIST]
[ ] Communities where the target customer already gathers: [LIST, RULES CHECKED]
[ ] Email to waitlist and interviewees: [DRAFT READY]
[ ] Personal network and social posts: [DRAFTS READY]
[ ] Newsletters or podcasts relevant to the niche: [LIST]

LAUNCH DAY
[ ] Publish listings and posts at planned times
[ ] Reply to every comment and question within a few hours
[ ] Note every feature request and objection: [WHERE]
[ ] Watch sign-up and payment errors

WEEK AFTER
[ ] Email every new user personally and offer a short call
[ ] Record sign-ups, activations and paid conversions by channel
[ ] Write down what worked and what to drop: [NOTES]
[ ] Plan the next update or launch moment: [DATE]

Replace every [BRACKETED] field. Delete any line that does not apply to you.