For extension developers · checked Nov 1, 2026

Where to promote a Chrome extension

58 places to list, launch and talk about a browser extension — 54 of them free. No link farms and no invented authority scores: each entry says what it costs, what kind of link to expect and how to get the most out of it.

Official browser stores

The stores where people actually install extensions. One Chromium build can usually go to Chrome, Edge, Opera and Whale with few or no changes.

  • Chrome Web Store (opens in a new tab)

    The main install source for Chrome and most Chromium browsers

    Pay the one-time $5 developer fee, upload a ZIP in the Developer Dashboard and write a keyword-rich description with real screenshots.

    PaidLink type n/a

  • Microsoft Edge Add-ons (opens in a new tab)

    Reaching Edge users with the same Chromium build, no registration fee

    Register free in Partner Center, upload the same ZIP you ship to Chrome, and reuse your store listing text and images.

    FreeLink type n/a

  • Firefox Add-ons (AMO) (opens in a new tab)

    Firefox desktop and Android users; a privacy-minded audience

    Test with web-ext for MV3 differences, then submit on the Developer Hub with source code if your build is minified or bundled.

    FreeLink type n/a

  • Opera add-ons (opens in a new tab)

    Opera and Opera GX users; minimal changes from a Chrome build

    Upload your Chromium package in the developer portal and expect manual review to take a while, so submit early.

    FreeLink type n/a

  • Safari Extensions (App Store) (opens in a new tab)

    Mac and iPhone Safari users, often willing to pay for tools

    Convert your WebExtension with Xcode's Safari Web Extension converter and ship it through App Store Connect (Apple Developer Program required).

    PaidLink type n/a

  • Naver Whale Store (opens in a new tab)

    Korean users of the Chromium-based Whale browser

    Sign in with a Naver account, open the developer dashboard and upload your Chromium package with a localized description if you can.

    FreeLink type n/a

  • Chrome Web Store Featured badge (opens in a new tab)

    Earning the Featured badge and better visibility inside the Chrome Web Store

    Follow Google's best-practice and listing guidelines, then nominate the extension through the form linked from the discovery docs.

    FreeLink type n/a

  • Mozilla Recommended Extensions (opens in a new tab)

    Getting a Recommended badge and editorial placement on Firefox AMO

    Ship a polished, actively maintained add-on, then read the program criteria and nominate it; Mozilla curates a small set.

    FreeLink type n/a

Extension directories and stats sites

Sites that index, rank or showcase extensions. Most pick up Chrome Web Store items on their own; claim or improve your page where you can.

  • Chrome-Stats (opens in a new tab)

    A public stats page for every extension plus competitor and keyword research

    Search for your extension ID (it is indexed automatically), check the page is accurate and use the data to tune your listing.

    Free + paidLink type n/a

  • Extpose (opens in a new tab)

    Tracking installs, ratings and search positions for your extensions and rivals

    Find your extension page, sign in as the developer to track it, and watch which listing edits move your rankings.

    Free + paidLink type n/a

  • Extension Ranker (opens in a new tab)

    Finding Chrome Web Store search keywords and checking where you rank

    Enter your extension, look at the keywords it ranks for by country, and rework your title and summary around the gaps.

    Free + paidLink type n/a

  • GitHub topics (chrome-extension) (opens in a new tab)

    Open-source extensions; developers browsing topics find your repo

    Add the chrome-extension, browser-extension and webextension topics to your repo and put the store link in the About box.

    FreeNofollow

  • WXT showcase (opens in a new tab)

    Extensions built with the WXT framework; shown on the WXT homepage

    If you build with WXT, open a pull request on the WXT docs repo adding your Chrome Web Store ID to the showcase list.

    FreeLink type n/a

  • Awesome lists on GitHub (opens in a new tab)

    Niche, topic-specific discovery by developers and power users

    Find an actively maintained awesome list for your niche, follow its contributing guide exactly and add one honest line by pull request.

    FreeNofollow

Launch platforms

Daily or weekly launch boards where makers post new products and early adopters upvote, comment and try them.

  • Product Hunt (opens in a new tab)

    A one-day launch spike with early adopters and lasting brand search results

    Prepare a gallery and short demo video, launch at 12:01 a.m. Pacific, and spend the day answering every comment yourself.

    FreeLink varies

  • Peerlist Launchpad (opens in a new tab)

    A weekly launch among developers and designers with less noise than Product Hunt

    Create a Peerlist profile, add the extension as a project and launch it in a weekly cycle, then engage with other launches.

    FreeNofollow

  • DevHunt (opens in a new tab)

    Developer tools and dev-focused extensions

    Sign in with GitHub, submit your tool and pick a launch week; the free queue is longer than the paid one.

    Free + paidLink varies

  • Uneed (opens in a new tab)

    A daily launch board for indie tools with a lasting directory page

    Submit for free and wait in the queue, or pay to pick a date; write a plain description of what the extension does.

    Free + paidLink varies

  • BetaList (opens in a new tab)

    Early-stage products looking for beta users and feedback

    Submit before or right after launch; free listings wait weeks, and the paid option speeds up review.

    Free + paidLink varies

  • Fazier (opens in a new tab)

    Indie makers wanting a launch day plus a permanent product page

    Create a maker account, submit the extension with screenshots and choose a free or paid launch date.

    Free + paidLink varies

  • MicroLaunch (opens in a new tab)

    A month-long launch window instead of a single 24-hour race

    Submit the product, then share your launch page during the month to collect votes and reviews.

    Free + paidLink varies

  • TinyLaunch (opens in a new tab)

    Small products and side projects launching on a weekly board

    Submit for a free weekly slot or pay for a featured one, and post your launch link where your users hang out.

    Free + paidLink varies

  • Launching Next (opens in a new tab)

    A simple free startup listing that also goes out in their newsletter

    Fill in the submit form with a short pitch and logo; pay for fast-track only if you need a fixed date.

    Free + paidLink varies

  • Open Launch (opens in a new tab)

    An open-source Product Hunt alternative with free daily launches

    Sign up, submit the extension with a demo image and pick an open launch day.

    Free + paidLink varies

Software directories and alternatives sites

Evergreen listings that people browse when looking for a tool or an alternative to one. Slow, steady traffic rather than a spike.

  • AlternativeTo (opens in a new tab)

    People searching for an alternative to a known tool; strong evergreen traffic

    Add the extension as new software, tag platforms as Chrome/Firefox/Edge and mark it as an alternative to well-known tools.

    FreeNofollow

  • SaaSHub (opens in a new tab)

    Software comparisons and alternatives pages that rank well in search

    Submit the product, verify ownership and list the competitors you replace so it shows on their alternatives pages.

    Free + paidLink varies

  • Slant (opens in a new tab)

    Community-ranked 'best X' questions such as best tab managers

    Find a question that matches your extension, add it as an option and give honest pros and cons.

    FreeLink type n/a

  • StackShare (opens in a new tab)

    Developer-facing tools that belong in a team's tech stack

    Add your tool to the directory and link it to the stacks and categories developers actually browse.

    FreeNofollow

  • G2 (opens in a new tab)

    B2B or work-focused extensions where buyers read reviews

    Claim a free vendor profile and ask real users for reviews; only worth it if the extension is part of a business product.

    Free + paidNofollow

  • Capterra (opens in a new tab)

    Business software buyers comparing tools by category

    Create a free vendor listing for a business-oriented extension; paid placement is optional and rarely needed.

    Free + paidNofollow

  • SaaSCity (opens in a new tab)

    Indie software and Chrome extension listings with category pages

    Submit the extension with category tags; free listings may need to wait or link back.

    Free + paidLink varies

  • There's An AI For That (opens in a new tab)

    AI-powered extensions only; huge audience searching for AI tools

    Only submit if the extension genuinely uses AI; listings are paid, so make sure the audience fits first.

    PaidLink type n/a

  • Softpedia (opens in a new tab)

    A long-standing download directory that also reviews browser add-ons

    Use the software submission page to send your extension details and store link; editors decide what gets listed.

    FreeLink type n/a

Communities and forums

Places to show your work and get feedback. Read each community's self-promotion rules first; give more than you take.

  • r/chrome_extensions (opens in a new tab)

    Showing a new extension to people who build and use them

    Post a short demo GIF and explain the problem it solves; reply to feedback and avoid posting the same thing repeatedly.

    FreeNofollow

  • Hacker News (Show HN) (opens in a new tab)

    Technical, privacy-respecting or open-source extensions

    Read the Show HN rules, use a plain 'Show HN:' title, make it installable in seconds and stay to answer questions.

    FreeLink varies

  • Indie Hackers (opens in a new tab)

    Sharing the build story, numbers and lessons with other founders

    Add the extension as a product and write a post about what you learned building it, not a sales pitch.

    FreeLink varies

  • DEV Community (opens in a new tab)

    Tutorials and 'how I built it' posts that link to your extension

    Write a useful technical article (for example a Manifest V3 gotcha you solved) and mention the extension naturally.

    FreeLink varies

  • r/SideProject (opens in a new tab)

    Friendly first feedback on a newly shipped side project

    Share what you built, why, and one specific thing you want feedback on; respond to every comment.

    FreeNofollow

  • r/webdev (Showoff Saturday) (opens in a new tab)

    Developer tools and extensions for web developers

    Only post projects on Saturdays as the subreddit rules require, and include how it works under the hood.

    FreeNofollow

  • r/alphaandbetausers (opens in a new tab)

    Recruiting early testers before a public launch

    Describe who the extension is for and what feedback you need, and offer testers a way to reach you directly.

    FreeNofollow

  • r/chrome (opens in a new tab)

    Answering Chrome users' questions where your extension is the honest fix

    Check the self-promotion rules; it usually works better to help in threads and mention the extension when relevant.

    FreeNofollow

  • Hashnode (opens in a new tab)

    A developer blog on your own domain or subdomain with built-in discovery

    Publish build logs and tutorials on a Hashnode blog, tag them chrome-extensions and javascript, and link the store page.

    FreeLink varies

  • daily.dev Squads (opens in a new tab)

    Getting technical posts in front of developers in their new-tab feed

    Join or create a squad about browser extensions and share your genuinely useful articles there.

    FreeLink type n/a

  • Mozilla Discourse (Add-ons) (opens in a new tab)

    Firefox add-on developer discussion and review questions

    Use it to get help with AMO review and porting; share your add-on only where the category allows it.

    FreeLink type n/a

  • Chromium Extensions Google Group (opens in a new tab)

    Official developer discussion of Chrome extension APIs and store issues

    Ask and answer API questions to build a reputation; this is not a place for ads, so link your extension only as context.

    FreeLink type n/a

  • X (build in public) (opens in a new tab)

    Short demo clips and build-in-public updates to a maker audience

    Post a 20-second screen recording of the extension in action, tag the tools you used and reply to people with the problem it solves.

    FreeNofollow

Newsletters, blogs and press

Curated newsletters, publications that accept contributor articles, and tech sites that cover new extensions.

  • JavaScript Weekly (opens in a new tab)

    Open-source extension projects and JS libraries with a technical angle

    Reply to an issue or use the contact details on the site to suggest a link; editors pick technical, open-source items.

    FreeLink type n/a

  • Frontend Focus (opens in a new tab)

    Front-end developer tools and extensions for designers and devs

    Suggest a link the same way as other Cooperpress newsletters; a write-up or demo page helps it get picked.

    FreeLink type n/a

  • Console.dev (opens in a new tab)

    Curated developer tools reviewed by the editors

    Suggest your dev-focused extension through the site; they review tools with no paid placement in the picks.

    FreeLink type n/a

  • Wonder Tools (opens in a new tab)

    Productivity and useful web tools for a general, non-developer audience

    Send a short, personal pitch with what makes the extension useful; the author tests tools before featuring them.

    FreeLink type n/a

  • Rusty Zone (opens in a new tab)

    Chrome extension business and growth stories for extension builders

    Subscribe, learn the format, and reach out with an interesting growth or monetization story about your extension.

    FreeLink type n/a

  • Chrome Extension Ideas (opens in a new tab)

    An audience of extension builders; good for sharing lessons and data

    Read a few issues, then contact the author with a useful case study rather than a product pitch.

    Free + paidLink type n/a

  • Ben's Bites (opens in a new tab)

    AI-powered extensions aimed at people who use AI tools daily

    Only pitch if the extension really uses AI; submit through the site and lead with a clear demo.

    Free + paidLink type n/a

  • freeCodeCamp News (opens in a new tab)

    In-depth tutorials, such as building a Manifest V3 extension step by step

    Apply to become a contributor with writing samples, then publish a real tutorial that uses your extension as the example.

    FreeLink type n/a

  • Smashing Magazine (opens in a new tab)

    High-quality technical or UX articles from experienced practitioners

    Pitch an original article idea following their guidelines; promotional pieces are rejected, so teach something.

    FreeLink type n/a

  • gHacks Technology News (opens in a new tab)

    Browser and privacy extensions that a tech news site might review

    Send a short tip through the contact page with what is new and why it matters; privacy-friendly tools fit best.

    FreeLink type n/a

  • Lifehacker (opens in a new tab)

    Consumer productivity extensions with a clear everyday benefit

    Pitch a specific writer who covers browser tools with a one-paragraph email and a demo GIF, not a press release.

    FreeLink type n/a

  • Techpresso (opens in a new tab)

    Paid reach to a large tech newsletter audience when you have budget

    Treat it as an ad buy: book a sponsored slot only after organic channels prove people want the extension.

    PaidLink type n/a

Promotion FAQ

What is the best place to promote a new Chrome extension?

Start with the Chrome Web Store listing itself — most installs come from store search. Then publish to Edge Add-ons, do one launch (for example Product Hunt or a Show HN post) and add evergreen directory listings.

Are these backlinks dofollow?

We only mark a link type where it is well documented. Many sites use nofollow or change their policy, so treat listings as a source of real visitors and brand mentions first and SEO value second.

Is it free to list a Chrome extension?

Most places on this list are free. The Chrome Web Store has a one-time US$5 developer registration fee, and some launch sites sell paid boosts — you do not need them to get started.

Why aren't there “submit to 300 directories” services here?

Mass-submission services and paid link schemes tend to produce low-quality links that search engines ignore or penalise. Every entry here is a site where real people discover software.

See how we present our own extensions

Every AltFTool extension page shows features, install steps, permissions guidance and an FAQ — borrow the structure for your own listing.

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