Surfer vs Buffer
Surfer: Plan, write and optimise content to rank in search. Buffer: Plan and schedule social posts, with an AI assistant for ideas. Here is how they compare on features, pricing, platforms, pros and cons.
Quick verdict
Surfer
Best for: SEO writers and content teams.
Stands out for: Clear content scoring; Data from top-ranking pages.
Buffer
Best for: Small businesses and creators managing social media.
Stands out for: Simple and beginner-friendly; Free plan for a few channels.
Side-by-side comparison
| Visit surferseo.com (opens in a new tab) | Visit buffer.com (opens in a new tab) | |
|---|---|---|
| What it is | Plan, write and optimise content to rank in search. | Plan and schedule social posts, with an AI assistant for ideas. |
| Pricing | Paid | Free + Paid |
| Free to use | No | Yes |
| Category | AI Marketing & SEO | AI Marketing & SEO |
| Editor rank | #2 in category | #6 in category |
| Made by | Surfer | Buffer |
| Best for | SEO writers and content teams. | Small businesses and creators managing social media. |
| Key features |
|
|
| Pros |
|
|
| Cons |
|
|
| Use it to |
|
|
| Web app | ||
| iPhone & iPad | ||
| Android | ||
| Chrome extension |
Surfer vs Buffer: questions
Is Surfer better than Buffer?
Neither wins for everyone. Our editors rank Surfer slightly higher overall in AI Marketing & SEO, but Buffer can be the better fit: Small businesses and creators managing social media.
Which is free, Surfer or Buffer?
Buffer can be used for free (free + paid), while Surfer is paid.
Can I use Surfer and Buffer together?
Yes. Many people keep both and pick per task, for example optimise a blog post for a target keyword with Surfer, and schedule posts across social networks with Buffer.