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Jasper vs Copy.ai

Jasper: An AI content platform for marketing teams that keeps your brand voice. Copy.ai: Generate sales and marketing copy, and automate go-to-market workflows. Here is how they compare on features, pricing, platforms, pros and cons.

Quick verdict

Jasper

Best for: Marketing teams that publish content at volume.

Stands out for: Built around brand voice and guidelines; Team collaboration features.

Copy.ai

Best for: Sales and marketing teams writing outreach and short-form copy.

Stands out for: Workflow automation for teams; Free plan to try.

Side-by-side comparison

Comparison of Jasper, Copy.ai
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What it isAn AI content platform for marketing teams that keeps your brand voice.Generate sales and marketing copy, and automate go-to-market workflows.
Pricing
Free trial
Free + Paid
Free to useNoYes
CategoryAI WritingAI Writing
Editor rank#4 in category#5 in category
Made byJasperCopy.ai
Best forMarketing teams that publish content at volume.Sales and marketing teams writing outreach and short-form copy.
Key features
  • Brand voice and style guide memory
  • Campaign workflows for teams
  • Templates for ads, blogs and email
  • Copy generator for ads and emails
  • Workflow builder for sales tasks
  • Chat with brand context
Pros
  • Built around brand voice and guidelines
  • Team collaboration features
  • Workflow automation for teams
  • Free plan to try
Cons
  • No free plan after the trial
  • Priced for businesses rather than individuals
  • Workflow features take time to learn
  • Advanced features need a paid plan
Use it to
  • Write campaign copy in your brand voice
  • Repurpose a blog post into social posts
  • Create on-brand marketing images
  • Write sales emails and product copy
  • Automate research on prospects
  • Build repeatable content workflows
Web app
Chrome extension

Jasper vs Copy.ai: questions

Is Jasper better than Copy.ai?

Neither wins for everyone. Our editors rank Jasper slightly higher overall in AI Writing, but Copy.ai can be the better fit: Sales and marketing teams writing outreach and short-form copy.

Which is free, Jasper or Copy.ai?

Copy.ai can be used for free (free + paid), while Jasper is free trial.

Can I use Jasper and Copy.ai together?

Yes. Many people keep both and pick per task, for example write campaign copy in your brand voice with Jasper, and write sales emails and product copy with Copy.ai.

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