Adobe Firefly vs Recraft

Adobe Firefly: Adobe's image generator designed for commercial use. Recraft: Generate vector graphics, icons and brand-consistent illustrations. Here is how they compare on features, pricing, platforms, pros and cons.

Quick verdict

Adobe Firefly

Best for: Designers and businesses that need images they can use commercially.

Stands out for: Designed to be safe for commercial use; Works with Photoshop and Express.

Recraft

Best for: Designers who need editable, on-brand graphics.

Stands out for: True vector output; Good style consistency.

Side-by-side comparison

Comparison of Adobe Firefly, Recraft
	Adobe Firefly Visit firefly.adobe.com (opens in a new tab)	Recraft Visit recraft.ai (opens in a new tab)
What it is	Adobe's image generator designed for commercial use.	Generate vector graphics, icons and brand-consistent illustrations.
Pricing	Free + Paid	Free + Paid
Free to use	Yes	Yes
Category	AI Image Generators	AI Image Generators
Editor rank	#2 in category	#5 in category
Made by	Adobe	Recraft
Best for	Designers and businesses that need images they can use commercially.	Designers who need editable, on-brand graphics.
Key features	Text to image and generative fill Built into Photoshop and Express Designed to be commercially safe	Vector (SVG) output Brand styles and palettes Icon sets and mockups
Pros	Designed to be safe for commercial use Works with Photoshop and Express	True vector output Good style consistency
Cons	Free credits run out quickly Results can look less bold than rivals	Free plan limits commercial rights Fewer photo-realistic options than some rivals
Use it to	Generate images for commercial projects Extend or fill parts of a photo Create text effects and graphics	Generate vector icons and illustrations Create a set of images in one brand style Export SVG files for design work
Web app
iPhone & iPad
Android
API