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The largest swings this quarter, up or down
This list tracks the largest rank swings of the quarter in either direction, and roughly half of it is falling rather than rising — a sharp decline is exactly as newsworthy as a sharp rise, and this list refuses to only cover good news. Each entry states plainly whether it moved up or down and why, rather than burying a decline in vague language. Some of these swings will hold for years; others are likely to reverse by the next update, and the note on each entry says which looks more probable.
The top three
DeepSeek · open-weight models · 2023
An open-weight model that matches GPT-4-class reasoning on many benchmarks at a fraction of the API cost, which is why it forced every major lab to cut prices within weeks of release.
Humane · wearable AI device, launched April 2024 — assets acquired by HP, 2025
A screenless, voice-and-projection wearable meant to reduce phone dependence, the AI Pin shipped to overwhelmingly negative reviews citing overheating, sluggish response times and a subscription fee on top of an already high device price; Humane sold its core assets to HP roughly a year after launch.
Swedish EV battery maker · filed for bankruptcy, November 2024
Once positioned as Europe’s best hope for a homegrown battery-manufacturing champion and backed by billions from investors including Volkswagen and Goldman Sachs, Northvolt filed for Chapter 11 bankruptcy protection after production delays and quality problems it was never able to fully resolve.
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Showing 1–12 of 16 ranked entries.
DeepSeek · open-weight models · 2023
An open-weight model that matches GPT-4-class reasoning on many benchmarks at a fraction of the API cost, which is why it forced every major lab to cut prices within weeks of release.
The market reaction was significant enough that it briefly wiped a reported half-trillion dollars off one chipmaker’s valuation in a single session.
Humane · wearable AI device, launched April 2024 — assets acquired by HP, 2025
A screenless, voice-and-projection wearable meant to reduce phone dependence, the AI Pin shipped to overwhelmingly negative reviews citing overheating, sluggish response times and a subscription fee on top of an already high device price; Humane sold its core assets to HP roughly a year after launch.
Treated here as a cautionary case study in shipping ambitious hardware before the underlying software experience was ready.
Swedish EV battery maker · filed for bankruptcy, November 2024
Once positioned as Europe’s best hope for a homegrown battery-manufacturing champion and backed by billions from investors including Volkswagen and Goldman Sachs, Northvolt filed for Chapter 11 bankruptcy protection after production delays and quality problems it was never able to fully resolve.
Consumer genomics company · filed for bankruptcy, March 2025
The consumer DNA-testing pioneer filed for bankruptcy after years of falling demand once the novelty of at-home ancestry testing wore off, and the filing triggered widespread concern over what would happen to the genetic data of more than 15 million customers under new ownership.
The bankruptcy is being watched closely as a test case for how genetic privacy law handles a company’s data assets changing hands.
American EV startup · filed for bankruptcy, June 2024
Fisker’s Ocean SUV shipped with a long list of unresolved software and safety issues, including reported brake failures, and after failing to secure a rescue investment from a major automaker, the company filed for bankruptcy roughly two years after its first customer deliveries.
Danish pharmaceutical company · semaglutide (Ozempic, Wegovy)
Novo Nordisk’s GLP-1 drugs have become genuinely difficult to overstate as a business story — demand has repeatedly outstripped manufacturing capacity, briefly making the company Europe’s most valuable by market cap, while health systems worldwide scramble to work out how to pay for a drug class this broadly effective.
Alphabet subsidiary · autonomous robotaxi service
Waymo has expanded paid robotaxi service across multiple US cities faster than any rival autonomous-driving programme, and cumulative rides have climbed into the millions with a safety record that, by the company’s own published data, now compares favourably to human drivers on a per-mile basis.
American aerospace manufacturer · ongoing safety and quality scrutiny
The January 2024 Alaska Airlines door-plug blowout reopened scrutiny of Boeing’s manufacturing quality control that the company had never fully put to rest after the 737 MAX crashes, and leadership changes, regulatory production caps and a fresh round of whistle-blower allegations have kept the story in the headlines through this year.
Houston, Texas · first US commercial Moon landing, February 2024
Intuitive Machines’ Odysseus lander became the first American spacecraft to reach the lunar surface since Apollo, tipping over on landing but still returning usable data, and a second mission the following year built directly on the lessons from that partial success as NASA’s commercial lunar delivery programme keeps gaining momentum.
Apple · mixed-reality headset, launched February 2024
Apple’s first major new product category in nearly a decade drew enormous launch-week attention and a $3,499 price tag to match, but reported sales cooled sharply after the initial wave of early adopters, with several retail reports of underwhelming reorder demand through the device’s first full year.
Rivian · mid-size electric SUV, unveiled March 2024
Rivian’s R2, priced at roughly half the R1S, drew reservation numbers strong enough to prompt the company to accelerate its Georgia factory timeline, positioning it as the model that will determine whether Rivian can scale beyond a premium niche into genuine mass-market volume.
Semiconductors · Founded 1968
“Intel Inside” did something almost no ingredient brand had done before — made a component invisible to the end user into a purchase driver in its own right. That halo has faded as the chip itself lost its unquestioned performance lead.
How this list is scored
Movement is tracked as signed rank change on each entry’s home category list; a large negative number is treated with exactly the same editorial weight as a large positive one, not downplayed.
Questions
A collapse is exactly as significant a move as a breakout success, and this list would be a worse editorial product if it only tracked good news. Northvolt’s bankruptcy is as much a "biggest mover" as BYD’s growth.
Against precedent. A bankruptcy filing is treated as durable; a single bad product cycle or a weather-driven disruption is treated as more likely to reverse.
Rarely by design. An entry that has already made its big move typically drops off in favour of the next quarter’s sharpest swings, up or down.
Weekly. "This quarter" in the title refers to the comparison window each rank change is measured against, not the update frequency.
Top 49 rankings are editorial. Scores are produced from the published criteria on each list and are refreshed on the cadence stated there. Figures shown across this section are curated demonstration data.