Offer type
Free Gift With Purchase
Spend a set amount or buy a set item and get a different item free, often a sample size.
Real discount
Varies
The maths
There is no fixed percentage: the gift is only worth what you would have paid for it. Count it as zero unless you would have bought it.
Worth it when
- You already planned to spend the threshold amount.
Watch out for
- Adding items just to reach the threshold usually costs more than the gift is worth.
Stores known for Free gift offers
Ulta Beauty
Beauty
Ulta keeps a 'Buy More Save More' promotions page with brand-specific offers such as Buy 1 Get 1 Free, Buy 1 Get 1 50% Off, Buy 1 Get 1 40% Off and Buy 3 Get 1 Free. You add the required number of items to your bag, and the free or discounted item must be of equal or lesser value. Each offer shows its own end date.
BOGO freeBOGO 50%BOGO 25%Target
Other
Target runs buy-one-get-one and 'Buy 2, Get 1 Free' promotions, often on books, movies, video games, board games and toys, plus 'gift card with purchase' offers. Its help pages say the discount goes on the lowest-priced item, and Target Circle deals apply when you identify as a member.
B2G1BOGO 50%BOGO free
Free gift FAQ
What does Free gift mean?
Spend a set amount or buy a set item and get a different item free, often a sample size. It is also called GWP, gift with purchase, free gift when you spend.
When is Free gift worth it?
You already planned to spend the threshold amount.
Last reviewed
Other offer types
See all- BOGO free50%off
Buy One Get One Free (BOGO)
Pay for one item and the second qualifying item is free.
See the maths - BOGO 50%25%off
Buy One Get One 50% Off
The second qualifying item is half price.
See the maths - BOGO 25%12.5%off
Buy One Get One 25% Off
The second qualifying item is 25% off.
See the maths - B2G133.3%off
Buy 2 Get 1 Free
Buy two qualifying items and a third is free.
See the maths
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Is that BOGO really a deal?
Put in the price and the offer. See what you pay per item, what you save, and whether a plain coupon would beat it.