Offer type
Buy 2 Get 1 Free
Buy two qualifying items and a third is free.
Real discount
33.3%
on 3 items of the same price
The maths
You pay for two and take three, so each item costs two thirds of its price: 33.3% off, but only on full sets of three. Buy two and you save nothing.
Worked example
3 items at $9.99 each would cost $29.97. With B2G1 you pay $19.98 and save $9.99.
Worth it when
- Books, toys, cosmetics and household basics you will use within a few months.
- Mix-and-match is allowed, so you can split the set across items you need.
Watch out for
- The cheapest of the three is normally the free one, so a $5 add-on to two $20 items saves only $5.
- Always buy in multiples of three; extra items pay full price.
Try it with your price
You pay
$19.98
for 3 items · regular $29.97
- You save
- $9.99
- Off overall
- 33.33%
- Per item
- $6.66
Decent: 33.33% off. Check whether a plain coupon beats it.
Stores known for B2G1 offers
H-E-B
Grocery
H-E-B's 'Combo Loco' digital coupons are buy-this-get-that-free offers: buy a qualifying product and get a different product free, or buy 2 (or 3) and get the next one free. You clip them to your H-E-B account. Retail-data firm Catalytics ranked H-E-B second among major retailers for BOGO use in 2025.
Buy X get YB2G1B3G1Yankee Candle
Home & Crafts
Yankee Candle regularly runs candle promotions such as buy one large jar candle get one free (for example 'buy 3, get 3 free' up to a limit), buy 2 get 1 free, and buy 1 get 2 free on tumblers. Online offers have used promo codes; in-store versions use a coupon.
BOGO freeB2G1Buy X get YBarnes & Noble
Books & Toys
Barnes & Noble runs 'Buy One, Get One 50% Off' on selected books, with collections across fiction, nonfiction, kids' books and more, plus 'Buy 2, Get the 3rd Free' collections such as favorite paperbacks. Offer terms are published per promotion.
BOGO 50%B2G1Books-A-Million
Books & Toys
Books-A-Million runs Buy 2 Get 1 promotions. Eligible titles show the promotion notation on their product page, and items are counted in groups of three; the discount is spread across the three items so the group costs the same as two.
B2G1Target
Other
Target runs buy-one-get-one and 'Buy 2, Get 1 Free' promotions, often on books, movies, video games, board games and toys, plus 'gift card with purchase' offers. Its help pages say the discount goes on the lowest-priced item, and Target Circle deals apply when you identify as a member.
B2G1BOGO 50%BOGO free
B2G1 FAQ
What does B2G1 mean?
Buy two qualifying items and a third is free. It is also called B2G1, buy two get one free, 3 for 2.
How much do you really save with buy 2 get 1 free?
33.3% off a full set of equally priced items. You pay for two and take three, so each item costs two thirds of its price: 33.3% off, but only on full sets of three. Buy two and you save nothing.
What is an example of B2G1?
3 items at $9.99 each would cost $29.97. With B2G1 you pay $19.98 and save $9.99. That works out to $6.66 per item, 33.33% off.
When is B2G1 worth it?
Books, toys, cosmetics and household basics you will use within a few months. Mix-and-match is allowed, so you can split the set across items you need.
Last reviewed
Other offer types
See all- BOGO free50%off
Buy One Get One Free (BOGO)
Pay for one item and the second qualifying item is free.
See the maths - BOGO 50%25%off
Buy One Get One 50% Off
The second qualifying item is half price.
See the maths - BOGO 25%12.5%off
Buy One Get One 25% Off
The second qualifying item is 25% off.
See the maths - B3G125%off
Buy 3 Get 1 Free
Buy three qualifying items and a fourth is free.
See the maths
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Is that BOGO really a deal?
Put in the price and the offer. See what you pay per item, what you save, and whether a plain coupon would beat it.