Offer type
Buy One Get One Free (BOGO)
Pay for one item and the second qualifying item is free.
Real discount
50%
on 2 items of the same price
The maths
Two items for the price of one is 50% off the pair, but only if you buy both. Buy just one and most stores charge full price; a few grocery chains ring a single BOGO item up at half price.
Worked example
2 items at $4.99 each would cost $9.98. With BOGO free you pay $4.99 and save $4.99.
Worth it when
- You would buy two anyway, or the item keeps (pantry staples, toiletries, frozen food).
- The regular price is the normal everyday price, not a price raised just before the sale.
- The store lets you mix eligible items, so the free one is something you actually want.
Watch out for
- The free item is usually the one of equal or lesser value, so pair items with similar prices.
- Some stores cap how many BOGO sets one customer can buy.
- Perishables you throw away are not savings. Price what you will actually use.
Try it with your price
You pay
$4.99
for 2 items · regular $9.98
- You save
- $4.99
- Off overall
- 50%
- Per item
- $2.50
Strong deal: 50% off if the regular price is genuine.
Stores known for BOGO free offers
Publix
Grocery
Publix describes BOGOs as weekly buy-one-get-one-free offers listed in its weekly ad and on its BOGO deals page. Whether you can buy a single BOGO item at half price depends on the state: Publix says in some states one item rings up at half price, while in others you must buy both to get one free. Multi-item offers such as buy-two-get-two or buy-two-get-three require buying the full listed quantity.
BOGO freeB2G2Buy X get YKroger
Grocery
Kroger lists Buy 1, Get 1 Free items on Kroger.com with an expiration date, and you add them while signed in to your Kroger account. Its weekly digital deals refresh every Wednesday. Kroger also runs other multi-buy events (such as 'Buy 3, Save $2 Each') that are not BOGO offers.
BOGO freeHarris Teeter
Grocery
Harris Teeter (a Kroger company) marks Buy One Get One Free items on its website with an offer badge and an expiration date. You sign in to add the items, and its e-VIC digital coupons are managed in the same account.
BOGO freeSafeway / Albertsons
Grocery
Safeway (Albertsons Companies) has a dedicated Buy One Get One Free deals page. You add items in multiples of 2 and the item of equal or lesser value is free, with the discount shown on your final receipt for delivery or pickup. Some Safeway regions have also run 'Buy 2, Get 3 Free' offers on select items.
BOGO freeBuy X get YFood Lion
Grocery
Food Lion runs BOGO deals as part of its MVP HotSale! offers, available in store and online. Food Lion says more than 1,000 HotSale! items are offered each week, and MVP deals are tied to your MVP card or account.
BOGO freeMeijer
Grocery
Meijer includes BOGO offers in its weekly ad alongside regular sale prices and digital mPerks coupons. Retail-data firm Catalytics described Meijer as a 'steady, moderate BOGO user' in 2025.
BOGO freeCVS Pharmacy
Pharmacy
CVS runs Buy 1 Get 1 Free, Buy 1 Get 1 50% Off and 'Buy 1 Get 1 for $1' deals in its weekly ad and online deals pages. Most weekly-ad pricing requires a free ExtraCare card, and many deals also earn ExtraBucks Rewards. Catalytics data reported in 2025 that about a quarter of CVS's promotions were BOGOs.
BOGO freeBOGO 50%Buy X get YWalgreens
Pharmacy
Walgreens runs Buy 1 Get 1 Free and Buy 1 Get 1 50% Off promotions in store and online. Its published promotion terms say the second item must be of equal or lesser price and both eligible items must be added to the cart; some BOGO deals (e.g. on vitamins) require myWalgreens membership.
BOGO freeBOGO 50%
BOGO free FAQ
What does BOGO free mean?
Pay for one item and the second qualifying item is free. It is also called BOGO, B1G1, BOGOF.
How much do you really save with buy one get one free (bogo)?
50% off a full set of equally priced items. Two items for the price of one is 50% off the pair, but only if you buy both. Buy just one and most stores charge full price; a few grocery chains ring a single BOGO item up at half price.
What is an example of BOGO free?
2 items at $4.99 each would cost $9.98. With BOGO free you pay $4.99 and save $4.99. That works out to $2.50 per item, 50% off.
When is BOGO free worth it?
You would buy two anyway, or the item keeps (pantry staples, toiletries, frozen food). The regular price is the normal everyday price, not a price raised just before the sale. The store lets you mix eligible items, so the free one is something you actually want.
Last reviewed
Other offer types
See all- BOGO 50%25%off
Buy One Get One 50% Off
The second qualifying item is half price.
See the maths - BOGO 25%12.5%off
Buy One Get One 25% Off
The second qualifying item is 25% off.
See the maths - B2G133.3%off
Buy 2 Get 1 Free
Buy two qualifying items and a third is free.
See the maths - B3G125%off
Buy 3 Get 1 Free
Buy three qualifying items and a fourth is free.
See the maths
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Is that BOGO really a deal?
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