Loading page
Preview data: all rankings, scores, votes, refresh labels, methodology, testing and editorial-process statements in Top 49 are illustrative demo content, not live measurements or documented reviews.
Rank 081Down 1
#8 in Dog Food Brands
of 18 ranked entries
Victor Hi-Pro Plus
Victor · Mid-America Pet Food, Texas
A Texas-manufactured brand with genuinely high meat inclusion at a price closer to mass-market kibble than to boutique competitors, though the company is considerably smaller and has less independent research infrastructure behind its formulations. Recorded specifics: formulation Grain-inclusive kibble, nutritionist oversight No published board-certified nutritionist on staff, typical monthly cost 40. Panel highlighted high meat inclusion at a price below comparable boutique brands, uS manufacturing with a single named production facility and strong loyalty among enthusiast and working-dog owners. The reservation on record is smaller company means less independent nutrition research behind formulations.
Kibble
Score breakdown
How Victor Hi-Pro Plus earned 86.9
Each criterion is scored independently, then combined using the weights published on Dog Food Brands.
- Nutritional formulation & researchweight 30%
- 87.4
- Recall history & manufacturing safetyweight 30%
- 88.8
- Ingredient sourcing transparencyweight 20%
- 84.5
- Value at priceweight 20%
- 85.9
On the record
Recorded detail
| Formulation | Grain-inclusive kibble |
|---|---|
| Nutritionist oversight | No published board-certified nutritionist on staff |
| Typical monthly cost | $40 |
| Rating | 7.6 |
Panel verdict
Strengths and reservations
What it gets right
- High meat inclusion at a price below comparable boutique brands
- US manufacturing with a single named production facility
- Strong loyalty among enthusiast and working-dog owners
Where it gives ground
- Smaller company means less independent nutrition research behind formulations
1 appearance
Where this entry ranks
From the same list
Ranked alongside it
Rank 01Editor’s pickPurina Pro Plan
Purina · Nestlé Purina PetCare
Purina employs more board-certified veterinary nutritionists than most competitors and runs actual AAFCO feeding trials rather than relying solely on nutrient-profile formulation on paper. A 2023 class-action lawsuit alleging illness in some dogs remains unresolved, without a confirmed causal link, but it’s worth knowing about.
97.5/100 Top 49 score—No change
Rank 02Editor’s pickHill’s Science Diet
Hill’s · Colgate-Palmolive
Hill’s runs its own research kennels and has published more peer-reviewed pet nutrition studies than most competitors combined, though the brand’s 2019 recall of canned food for excess vitamin D is a real, documented event worth knowing rather than glossing over.
96.3/100 Top 49 score1Up 1
Rank 03Editor’s pickRoyal Canin Breed Health Nutrition
Royal Canin · Mars Petcare
Royal Canin’s breed-specific kibble shapes and nutrient ratios are genuinely researched per breed rather than a marketing gimmick — the company publishes breed-specific clinical rationale for formulations like its Bulldog or Dachshund recipes.
94.8/100 Top 49 score1Down 1
Rank 04Editor’s pickEukanuba
Eukanuba · Mars Petcare
A sibling brand to Iams under Mars ownership with a similar research pedigree but a narrower retail footprint since Mars shifted marketing emphasis toward Royal Canin and Pedigree, making it slightly harder to find on shelves than its formulation quality would suggest.
93.8/100 Top 49 score4Up 4
Rank 05Fromm Family Foods
Fromm · Family-owned, Mequon, Wisconsin
Fifth-generation family ownership since 1904 and a genuinely clean recall record are real points in Fromm’s favor, though the company does not publish the same board-certified veterinary nutritionist credentials on staff that the larger brands above it do.
91.3/100 Top 49 scoreNewNew entry
Rank 06Farmina N&D
Farmina · Italy
Farmina’s ancestral-diet formulas use a genuinely unusual low-temperature, ozonated meat processing method the company discloses in detail, and several of its lines have completed actual feeding trials rather than formulation-only nutrient matching.
90.5/100 Top 49 scoreNewNew entry
Rank 07Iams ProActive Health
Iams · Mars Petcare
A genuinely accessible price point backed by the same Mars research infrastructure as pricier sibling brands, though recipe complexity and ingredient sourcing transparency trail Royal Canin noticeably at this tier.
88.7/100 Top 49 score1Down 1
Rank 09The Farmer’s Dog
The Farmer’s Dog · Fresh, subscription
Formulated by a board-certified veterinary nutritionist and gently cooked rather than extruded at high heat like kibble, though the price genuinely runs three to four times higher than a comparable kibble diet, and brand-specific long-term outcome data is still limited by its relative youth.
85.7/100 Top 49 score1Down 1
Explore more of Top 49
Top 49 rankings are editorial. Scores are produced from the published criteria on each list and are refreshed on the cadence stated there. Figures shown across this section are curated demonstration data.