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Rank 121Down 1
#12 in Startups to Watch
of 16 ranked entries
Notion Labs
Productivity software · Founded 2013
Notion’s growth was driven almost entirely by grassroots, unpaid template-sharing communities before the company built any real enterprise sales motion, an unusually organic path for software at this scale. Recorded specifics: founded 2013, headquarters San Francisco, USA, sector Productivity. Panel highlighted grassroots community growth predated and outpaced formal sales investment, flexible, block-based architecture supports a wide range of use cases and strong brand loyalty among individual and small-team users. The reservation on record is enterprise-grade admin and security features arrived later than competitors’.
Productivity
Score breakdown
How Notion Labs earned 78.8
Each criterion is scored independently, then combined using the weights published on Startups to Watch.
- Growth trajectoryweight 30%
- 79.4
- Funding & backingweight 25%
- 80.9
- Product-market fitweight 25%
- 76.6
- Hiring momentumweight 20%
- 78.0
On the record
Recorded detail
| Founded | 2013 |
|---|---|
| Headquarters | San Francisco, USA |
| Sector | Productivity |
| Employees | 800 |
| Rating | 8.5 |
Panel verdict
Strengths and reservations
What it gets right
- Grassroots community growth predated and outpaced formal sales investment
- Flexible, block-based architecture supports a wide range of use cases
- Strong brand loyalty among individual and small-team users
Where it gives ground
- Enterprise-grade admin and security features arrived later than competitors’
1 appearance
Where this entry ranks
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87.8/100 Top 49 score—No change
Rank 07Revolut
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Rank 08Perplexity AI
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Top 49 rankings are editorial. Scores are produced from the published criteria on each list and are refreshed on the cadence stated there. Figures shown across this section are curated demonstration data.