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A narrow reconciliation engine scoped to reconciliation alone — no platform, no migration, no six-month rollout. Aimed at wholesale sales teams, surfacing the exposure nobody has priced.
In short: Wholesale Reconciler is a reconciliation engine aimed at wholesale sales leads, covering reconciliation. It scores 77/100 on AltF Ideas, carried by moat (89) and held back by open field (66). Typical pricing is $1.2k–$24k per customer per year, with a first version reachable in about a month for $6.5k–$23k.
Wholesale teams lose two ledgers that never agree and nobody can say why. It is the kind of task that is too small to fund and too costly to ignore. Most operators assume this is simply the cost of doing business.
Point a reconciliation engine at reconciliation, and let people review output instead of producing it. Revenue is seat saas, which suits a buyer who wants the cost to track the value rather than the seat count.
| Total addressable market | $338M |
|---|---|
| Category growth (CAGR) | 14% |
| Annual contract value | $1.2k – $24k |
| Pricing model | Seat SaaS |
| Time to first revenue | 56 days |
| Startup cost to MVP | $6.5k – $23k |
| Build effort | ~1 month |
Systems that never talked now expose APIs by default. Wholesale is growing at roughly 11% a year, and this job has not been re-tooled since it was designed around paper.
| Who | The gap |
|---|---|
| The incumbent suite | Sells a platform; this job is one neglected module inside it |
| A spreadsheet | The real incumbent in most of the market, and it is free |
| An offshore back office | Cheaper per hour, but does not scale down to the tail |
Every customer wants their own edge cases encoded, so onboarding cost is the real constraint.
An idea you cannot act on is entertainment. Four concrete steps, wired to tools already running on AltFTool.
Score problem urgency, willingness to pay, and reachable audience size before writing any code.
→ AltF IdeaLabAsk how they handle this today and what it costs them. If nobody can quantify the pain, the demand score is optimistic.
→ Survey BuilderCheck availability, DNS, and email authentication in one pass so your first outreach lands in an inbox.
→ AltF DomainOpsStand up intake, the review queue, and billing before you build the clever part.
→ AltF Flow