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A reconciliation engine that handles margin monitoring end to end and hands a human the exceptions rather than the queue. Aimed at veterinary practice owners, replacing the spreadsheet that currently holds it together.
In short: Veterinary Margin Watch is a reconciliation engine aimed at veterinary practice owners, covering margin monitoring. It scores 77/100 on AltF Ideas, carried by monetisation (94) and held back by timing (40). Typical pricing is $3.6k–$77k per customer per year, with a first version reachable in about a month for $7.0k–$17k.
Veterinary teams lose discovering a product went underwater a quarter late. Nobody owns this process, which is exactly why it keeps breaking. The backlog only surfaces when a customer or an auditor finds it first.
A narrow reconciliation engine scoped to margin monitoring alone — no platform, no migration, no six-month rollout. Revenue is per-outcome, which suits a buyer who wants the cost to track the value rather than the seat count.
| Total addressable market | $376M |
|---|---|
| Category growth (CAGR) | 18% |
| Annual contract value | $3.6k – $77k |
| Pricing model | Per-outcome |
| Time to first revenue | 58 days |
| Startup cost to MVP | $7.0k – $17k |
| Build effort | ~1 month |
Systems that never talked now expose APIs by default. Veterinary is growing at roughly 16% a year, and this job has not been re-tooled since it was designed around paper.
| Who | The gap |
|---|---|
| The incumbent suite | Sells a platform; this job is one neglected module inside it |
| A vertical competitor | Priced and scoped for enterprise accounts, not this segment |
| A spreadsheet | The real incumbent in most of the market, and it is free |
Accuracy is unforgiving here — one wrong output costs more than the subscription.
An idea you cannot act on is entertainment. Four concrete steps, wired to tools already running on AltFTool.
Score problem urgency, willingness to pay, and reachable audience size before writing any code.
→ AltF IdeaLabAsk how they handle this today and what it costs them. If nobody can quantify the pain, the demand score is optimistic.
→ Survey BuilderCheck availability, DNS, and email authentication in one pass so your first outreach lands in an inbox.
→ AltF DomainOpsStand up intake, the review queue, and billing before you build the clever part.
→ AltF Flow