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Point a retrieval engine at proposal writing, and let people review output instead of producing it. Aimed at marketing agencies account leads, taking the phone queue off a human entirely.
In short: Proposal Builder for Marketing agencies, Run by Retrieval is a retrieval engine aimed at marketing agencies account leads, covering proposal writing. It scores 70/100 on AltF Ideas, carried by timing (88) and held back by open field (22). Typical pricing is $900–$18k per customer per year, with a first version reachable in about a month for $7.0k–$19k.
Marketing agencies teams lose proposals rebuilt from scratch that are 80% identical. Nobody owns this process, which is exactly why it keeps breaking. It scales linearly with headcount, so growth makes it worse rather than better.
Point a retrieval engine at proposal writing, and let people review output instead of producing it. Revenue is seat saas, which suits a buyer who wants the cost to track the value rather than the seat count.
| Total addressable market | $1.1B |
|---|---|
| Category growth (CAGR) | 13% |
| Annual contract value | $900 – $18k |
| Pricing model | Seat SaaS |
| Time to first revenue | 41 days |
| Startup cost to MVP | $7.0k – $19k |
| Build effort | ~1 month |
Retrieval over private documents became cheap enough to run per query. Marketing agencies is growing at roughly 14% a year, and this job has not been re-tooled since it was designed around paper.
| Who | The gap |
|---|---|
| The incumbent suite | Sells a platform; this job is one neglected module inside it |
| A vertical competitor | Priced and scoped for enterprise accounts, not this segment |
| An internal hire | Works until volume doubles, then breaks again |
The data you need lives on paper in a back office; digitisation is half the product.
An idea you cannot act on is entertainment. Four concrete steps, wired to tools already running on AltFTool.
Score problem urgency, willingness to pay, and reachable audience size before writing any code.
→ AltF IdeaLabAsk how they handle this today and what it costs them. If nobody can quantify the pain, the demand score is optimistic.
→ Survey BuilderCheck availability, DNS, and email authentication in one pass so your first outreach lands in an inbox.
→ AltF DomainOpsStand up intake, the review queue, and billing before you build the clever part.
→ AltF Flow