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A narrow forecasting model scoped to route planning alone — no platform, no migration, no six-month rollout. Aimed at freight brokerage brokers, surfacing the exposure nobody has priced.
In short: Freight brokerage Route Optimiser is a forecasting model aimed at freight brokerage brokers, covering route planning. It scores 71/100 on AltF Ideas, carried by moat (86) and held back by timing (48). Typical pricing is $1.0k–$20k per customer per year, with a first version reachable in about a quarter for $14k–$45k.
Freight brokerage teams lose routes cut once a year and patched ever since. The work sits between two systems that were never designed to talk. The cost is invisible on any P&L line, which is why it never gets fixed.
Route planning handled by a forecasting model, with a human signing rather than writing. Revenue is seat saas, which suits a buyer who wants the cost to track the value rather than the seat count.
| Total addressable market | $405M |
|---|---|
| Category growth (CAGR) | 15% |
| Annual contract value | $1.0k – $20k |
| Pricing model | Seat SaaS |
| Time to first revenue | 42 days |
| Startup cost to MVP | $14k – $45k |
| Build effort | ~1 quarter |
Forecasting that used to need a data team now runs on off-the-shelf models. Freight brokerage is growing at roughly 13% a year, and this job has not been re-tooled since it was designed around paper.
| Who | The gap |
|---|---|
| An offshore back office | Cheaper per hour, but does not scale down to the tail |
| The incumbent suite | Sells a platform; this job is one neglected module inside it |
| A vertical competitor | Priced and scoped for enterprise accounts, not this segment |
Integrations with the incumbent system of record are undocumented and gatekept.
An idea you cannot act on is entertainment. Four concrete steps, wired to tools already running on AltFTool.
Score problem urgency, willingness to pay, and reachable audience size before writing any code.
→ AltF IdeaLabAsk how they handle this today and what it costs them. If nobody can quantify the pain, the demand score is optimistic.
→ Survey BuilderCheck availability, DNS, and email authentication in one pass so your first outreach lands in an inbox.
→ AltF DomainOpsStand up intake, the review queue, and billing before you build the clever part.
→ AltF Flow