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Point an optimisation engine at pricing, and let people review output instead of producing it. Aimed at freight brokerage ops teams, going after the low-value tail everyone else skips.
In short: Freight brokerage Pricing Engine on Optimisation is an optimisation engine aimed at freight brokerage ops managers, covering pricing. It scores 71/100 on AltF Ideas, carried by moat (93) and held back by feasibility (42). Typical pricing is $900–$18k per customer per year, with a first version reachable in six to twelve months for $38k–$129k.
Freight brokerage teams lose a price list last revised when costs were 30% lower. It is the kind of task that is too small to fund and too costly to ignore. The cost is invisible on any P&L line, which is why it never gets fixed.
An optimisation engine that handles pricing end to end and hands a human the exceptions rather than the queue. Revenue is seat saas, which suits a buyer who wants the cost to track the value rather than the seat count.
| Total addressable market | $687M |
|---|---|
| Category growth (CAGR) | 11% |
| Annual contract value | $900 – $18k |
| Pricing model | Seat SaaS |
| Time to first revenue | 38 days |
| Startup cost to MVP | $38k – $129k |
| Build effort | 6-12 months |
Solver capacity that once needed a research budget now runs on commodity hardware. Freight brokerage is growing at roughly 13% a year, and this job has not been re-tooled since it was designed around paper.
| Who | The gap |
|---|---|
| An internal hire | Works until volume doubles, then breaks again |
| The incumbent suite | Sells a platform; this job is one neglected module inside it |
| A vertical competitor | Priced and scoped for enterprise accounts, not this segment |
Accuracy is unforgiving here — one wrong output costs more than the subscription.
An idea you cannot act on is entertainment. Four concrete steps, wired to tools already running on AltFTool.
Score problem urgency, willingness to pay, and reachable audience size before writing any code.
→ AltF IdeaLabAsk how they handle this today and what it costs them. If nobody can quantify the pain, the demand score is optimistic.
→ Survey BuilderCheck availability, DNS, and email authentication in one pass so your first outreach lands in an inbox.
→ AltF DomainOpsStand up intake, the review queue, and billing before you build the clever part.
→ AltF Flow