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An optimisation engine that sits beside the existing system, reads what it already produces, and closes dispatch. Aimed at freight brokerage ops teams, writing down what only one person knows.
In short: Dispatch for Freight brokerage, Run by Optimisation is an optimisation engine aimed at freight brokerage ops managers, covering dispatch. It scores 71/100 on AltF Ideas, carried by moat (92) and held back by feasibility (26). Typical pricing is $3.3k–$89k per customer per year, with a first version reachable in six to twelve months for $34k–$84k.
Freight brokerage teams lose routing decisions made from memory at 6am. A typical freight brokerage operation runs this on people, memory, and a shared spreadsheet. Most operators assume this is simply the cost of doing business.
Dispatch handled by an optimisation engine, with a human signing rather than writing. Revenue is per-vehicle, which suits a buyer who wants the cost to track the value rather than the seat count.
| Total addressable market | $266M |
|---|---|
| Category growth (CAGR) | 13% |
| Annual contract value | $3.3k – $89k |
| Pricing model | Per-vehicle |
| Time to first revenue | 68 days |
| Startup cost to MVP | $34k – $84k |
| Build effort | 6-12 months |
Solver capacity that once needed a research budget now runs on commodity hardware. Freight brokerage is growing at roughly 13% a year, and this job has not been re-tooled since it was designed around paper.
| Who | The gap |
|---|---|
| An internal hire | Works until volume doubles, then breaks again |
| A generalist AI tool | No domain grounding, so output needs full human review |
| A spreadsheet | The real incumbent in most of the market, and it is free |
Integrations with the incumbent system of record are undocumented and gatekept.
An idea you cannot act on is entertainment. Four concrete steps, wired to tools already running on AltFTool.
Score problem urgency, willingness to pay, and reachable audience size before writing any code.
→ AltF IdeaLabAsk how they handle this today and what it costs them. If nobody can quantify the pain, the demand score is optimistic.
→ Survey BuilderCheck availability, DNS, and email authentication in one pass so your first outreach lands in an inbox.
→ AltF DomainOpsStand up intake, the review queue, and billing before you build the clever part.
→ AltF Flow