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An optimisation engine that handles dispatch end to end and hands a human the exceptions rather than the queue. Aimed at freight brokerage ops teams, built for one person, not a department.
In short: Dispatch for Freight brokerage, Run by Optimisation is an optimisation engine aimed at freight brokerage ops managers, covering dispatch. It scores 74/100 on AltF Ideas, carried by open field (94) and held back by feasibility (42). Typical pricing is $2.5k–$49k per customer per year, with a first version reachable in six to twelve months for $31k–$93k.
Freight brokerage teams lose routing decisions made from memory at 6am. The work sits between two systems that were never designed to talk. The error rate is tolerated because measuring it would cost more than the errors.
An optimisation engine that handles dispatch end to end and hands a human the exceptions rather than the queue. Revenue is usage-based, which suits a buyer who wants the cost to track the value rather than the seat count.
| Total addressable market | $469M |
|---|---|
| Category growth (CAGR) | 11% |
| Annual contract value | $2.5k – $49k |
| Pricing model | Usage-based |
| Time to first revenue | 32 days |
| Startup cost to MVP | $31k – $93k |
| Build effort | 6-12 months |
Solver capacity that once needed a research budget now runs on commodity hardware. Freight brokerage is growing at roughly 13% a year, and this job has not been re-tooled since it was designed around paper.
| Who | The gap |
|---|---|
| The incumbent suite | Sells a platform; this job is one neglected module inside it |
| A vertical competitor | Priced and scoped for enterprise accounts, not this segment |
| A spreadsheet | The real incumbent in most of the market, and it is free |
The buying cycle is slower than the build, so runway assumptions matter more than code.
An idea you cannot act on is entertainment. Four concrete steps, wired to tools already running on AltFTool.
Score problem urgency, willingness to pay, and reachable audience size before writing any code.
→ AltF IdeaLabAsk how they handle this today and what it costs them. If nobody can quantify the pain, the demand score is optimistic.
→ Survey BuilderCheck availability, DNS, and email authentication in one pass so your first outreach lands in an inbox.
→ AltF DomainOpsStand up intake, the review queue, and billing before you build the clever part.
→ AltF Flow