#2 of 7 in Website builders
Wix review
A popular drag-and-drop builder with a free plan, a big template library, an app market and built-in ecommerce on higher plans.
Last checked · Available: Global
Scorecard
How Wix scores
Free-form drag-and-drop editor and AI site generator make the first site quick.
Hundreds of templates and free positioning, though templates are hard to swap later.
Free plan to start; premium tiers are mid-priced for what they bundle.
Built-in store, payments and bookings on business plans.
Editable SEO settings, blog and marketing tools built in.
Site designs cannot be exported to another platform.
Best for
Small businesses and beginners who want flexibility without code.
Not ideal for
Sites that may need to move platforms later.
Trade-offs
Pros and cons
What stands out
- Free plan for testing
- Very flexible drag-and-drop editor
- Large app market
Worth knowing
- Free plan shows Wix branding
- Switching template means rebuilding the site
- Designs cannot be exported
At a glance
Key facts and pricing
- Free plan
- Yes
- Free trial / refund
- Free plan; refund window on premium plans
- Refund window
- 14 days
- Free domain (first year)
- Yes
- Native ecommerce
- Yes
- AI site generator
- Yes
- Custom code
- Limited (Velo for developers)
- Price band
- Mid-range
- Founded
- 2006
- Based in
- Israel
Pricing: Free plan with Wix branding; premium plans add a custom domain and remove ads, with selling on business tiers. Free plan: yes.
Head to head
Compare Wix with
Also consider
Wix alternatives
Questions
Wix: common questions
Is Wix good?
Wix scores 7.8 out of 10 in our website builders scorecard, rank 2 of 7. A popular drag-and-drop builder with a free plan, a big template library, an app market and built-in ecommerce on higher plans.
Who is Wix best for?
Best for small businesses and beginners who want flexibility without code. Less suited to sites that may need to move platforms later.
How much does Wix cost?
Free plan with Wix branding; premium plans add a custom domain and remove ads, with selling on business tiers. Free plan: yes.
What are Wix's key terms and features?
Free plan: Yes; Free trial / refund: Free plan; refund window on premium plans; Refund window: 14 days; Free domain (first year): Yes; Native ecommerce: Yes; AI site generator: Yes; Custom code: Limited (Velo for developers). As published by the brand, last checked 2026-11-01.
What is a good alternative to Wix?
Shopify (7.9/10) is the top-scoring option in the same list. See the full website builders ranking for every alternative.
Transparency
Sources and how we make money
Sources we used
Checked 1 Nov 2026. Brands change terms often; confirm on the brand's site before you buy.
How we make money
Some links to brands may earn AltFTool a commission. That never changes a score, a rank or whether a brand is listed. Scores come only from the criteria above.
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