Criterion by criterion
Where each one wins
Shopify7.8
Guided store set-up, though the admin has many settings to learn.
Ease of use
20% weight
Wix8.8
Free-form drag-and-drop editor and AI site generator make the first site quick.
Shopify7.6
Good theme store with full theme-code access; layouts are store-centric.
Design flexibility
20% weight
Wix8.2
Hundreds of templates and free positioning, though templates are hard to swap later.
Shopify6.8
Higher monthly cost than general builders, and many apps carry their own fees.
Value for money
20% weight
Wix7.4
Free plan to start; premium tiers are mid-priced for what they bundle.
Shopify9.6
Native checkout, inventory, POS and multichannel selling.
Ecommerce
15% weight
Wix7.8
Built-in store, payments and bookings on business plans.
Shopify8.2
Strong marketing integrations and SEO controls for products.
SEO & growth tools
15% weight
Wix7.8
Editable SEO settings, blog and marketing tools built in.
Shopify7.4
Products, customers and orders can be exported as CSV files.
Portability & support
10% weight
Wix5.8
Site designs cannot be exported to another platform.
Published facts
Side by side
| Fact | Shopify | Wix |
|---|---|---|
| Free plan | No | Yes |
| Free trial / refund | Short free trial, then a low-cost intro offer | Free plan; refund window on premium plans |
| Refund window | Not published | 14 days |
| Free domain (first year) | No | Yes |
| Native ecommerce | Yes | Yes |
| AI site generator | Yes | Yes |
| Custom code | Full theme code (Liquid) | Limited (Velo for developers) |
Verdict
Which should you pick?
Choose Shopify if…
You want something best for businesses where selling online is the main goal.
- + Most complete ecommerce feature set here
- + Large app and theme ecosystem
- + Point-of-sale for in-person selling
Choose Wix if…
You want something best for small businesses and beginners who want flexibility without code.
- + Free plan for testing
- + Very flexible drag-and-drop editor
- + Large app market
Checked 1 Nov 2026.
Questions
Shopify vs Wix: quick answers
Is Shopify better than Wix?
Shopify leads Wix by 0.1 points overall (7.9 vs 7.8). Shopify scores higher on ecommerce, seo & growth tools, portability & support. Wix scores higher on ease of use, design flexibility, value for money.
Who should choose Wix over Shopify?
Wix is best for small businesses and beginners who want flexibility without code. Shopify is best for businesses where selling online is the main goal.
How were Shopify and Wix scored?
Both were scored on the same 6 weighted criteria for website builders, using public information such as published plans and terms. We do not lab-test products.