Criterion by criterion
Where each one wins
Wix8.8
Free-form drag-and-drop editor and AI site generator make the first site quick.
Ease of use
20% weight
Webflow5.8
Steep learning curve; it assumes some knowledge of web layout.
Wix8.2
Hundreds of templates and free positioning, though templates are hard to swap later.
Design flexibility
20% weight
Webflow9.6
Near pixel-level control, interactions and responsive breakpoints.
Wix7.4
Free plan to start; premium tiers are mid-priced for what they bundle.
Value for money
20% weight
Webflow6.4
Free plan to learn on, but site and seat plans are billed separately.
Wix7.8
Built-in store, payments and bookings on business plans.
Ecommerce
15% weight
Webflow7.0
Ecommerce plans exist but are less extensive than dedicated platforms.
Wix7.8
Editable SEO settings, blog and marketing tools built in.
SEO & growth tools
15% weight
Webflow8.6
Fine-grained SEO controls and a flexible CMS for content teams.
Wix5.8
Site designs cannot be exported to another platform.
Portability & support
10% weight
Webflow7.4
Offers code export on qualifying plans and CMS export to CSV.
Published facts
Side by side
| Fact | Wix | Webflow |
|---|---|---|
| Free plan | Yes | Yes |
| Free trial / refund | Free plan; refund window on premium plans | Free Starter plan |
| Refund window | 14 days | Not published |
| Free domain (first year) | Yes | No |
| Native ecommerce | Yes | Yes |
| AI site generator | Yes | Yes |
| Custom code | Limited (Velo for developers) | Custom code embeds; code export on some plans |
Verdict
Which should you pick?
Choose Wix if…
You want something best for small businesses and beginners who want flexibility without code.
- + Free plan for testing
- + Very flexible drag-and-drop editor
- + Large app market
Choose Webflow if…
You want something best for designers, agencies and marketing teams.
- + Exceptional design control
- + Powerful built-in CMS
- + Free plan for learning and prototyping
Checked 1 Nov 2026.
Questions
Wix vs Webflow: quick answers
Is Wix better than Webflow?
Wix leads Webflow by 0.4 points overall (7.8 vs 7.4). Wix scores higher on ease of use, value for money, ecommerce. Webflow scores higher on design flexibility, seo & growth tools, portability & support.
Who should choose Webflow over Wix?
Webflow is best for designers, agencies and marketing teams. Wix is best for small businesses and beginners who want flexibility without code.
How were Wix and Webflow scored?
Both were scored on the same 6 weighted criteria for website builders, using public information such as published plans and terms. We do not lab-test products.