Criterion by criterion
Where each one wins
Noom7.5
Includes coaching alongside the lesson curriculum.
Coaching & human support
25% weight
Factor3.0
A meal service rather than a coached program.
Noom7.0
Offers clinician-led medication programmes in the US.
Dietitian & clinical access
20% weight
Factor3.5
No dietitian access confirmed in sources we checked.
Noom8.5
Polished app with lessons, logging and progress tracking.
App & tracking
20% weight
Factor7.0
App for choosing meals and managing deliveries.
Noom7.0
Lesson-based; less prescriptive about what to eat.
Plan structure
20% weight
Factor8.0
Simple weekly menu with dietary filters.
Noom6.0
Multi-month billing; check renewal and cancellation terms.
Pricing clarity & flexibility
15% weight
Factor7.0
Clear per-meal pricing with skip and pause options.
Published facts
Side by side
| Fact | Noom | Factor |
|---|---|---|
| Plan format | App with daily lessons, food logging and coaching | Prepared meal delivery |
| Pricing model | Subscription (multi-month terms) | Weekly subscription, priced per meal |
| Coaching available | Yes | No |
| Mobile app | Yes | Yes |
| Dietitian / clinician access | Clinicians for medication programmes (US) | Not published |
| Meals delivered | No | Yes |
| Free tier | No | No |
| Main regions | US and other markets | US, Canada |
Verdict
Which should you pick?
Choose Noom if…
You want something best for people who want a habit- and mindset-focused approach.
- + Focus on habits and behaviour
- + Well-designed app
- + Clinical options in the US
Choose Factor if…
You want something best for busy people who want ready meals without cooking.
- + No cooking required
- + Flexible weekly ordering
- + Now also sold in some Target stores (US)
Checked 1 Nov 2026.
Questions
Noom vs Factor: quick answers
Is Noom better than Factor?
Noom leads Factor by 1.8 points overall (7.3 vs 5.5). Noom scores higher on coaching & human support, dietitian & clinical access, app & tracking. Factor scores higher on plan structure, pricing clarity & flexibility.
Who should choose Factor over Noom?
Factor is best for busy people who want ready meals without cooking. Noom is best for people who want a habit- and mindset-focused approach.
How were Noom and Factor scored?
Both were scored on the same 5 weighted criteria for diet plans & nutrition programs, using public information such as published plans and terms. We do not lab-test products.