Overview & Introduction
MemoryLane Care ("we," "our," or "us"), operated in partnership with ALTF, respects your privacy and is dedicated to protecting the personal data of families, caregivers, and individuals seeking memory-care guidance. This Privacy Policy outlines what information we collect, how it is used, and the choices available to you.
Core Principle: We operate strictly as an introductory and discovery platform connecting families with certified independent memory-care providers and vendors. We never sell or trade your personal data.
Information We Collect
We may collect information you provide directly through our platform, including:
Contact Details
Name, email address, phone number, and preferred communication methods submitted through contact forms or newsletter subscriptions.
Inquiry Preferences
General memory support needs and care preferences to facilitate tailored introductions to verified local care partners.
Technical Analytics
Browser type, device metadata, and anonymous site metrics used strictly to optimize page speed, layout, and WCAG accessibility.
How We Use Your Information
We process your personal information for lawful and transparent purposes:
- Connecting with Providers: Facilitating direct, requested introductions between families and independent licensed care vendors.
- Educational Resources: Delivering our monthly journal, caregiver guides, and dementia support articles to active subscribers.
- Platform Integrity: Ensuring end-to-end security, stopping fraudulent spam, and verifying user discovery consent.
Your Rights & Choices
You retain full governance over your personal information at all times:
Right to Access & Portability
Request a complete export of the data we hold regarding your inquiries.
Right to Erasure (Deletion)
Request permanent deletion of your contact records from our inquiry systems.
Instant Unsubscribe
One-click opt-out available in the footer of every email newsletter we send.