Our Data Privacy Principles
At MemoryLane Care and ALTF, we understand that senior and memory-care decisions involve sensitive personal and family situations. We adhere to five core privacy tenets:
Data Minimization
We collect solely what is essential to answer your inquiries and provide requested introductions.
Zero Data Selling
We never sell, broker, or monetize user records to third-party marketing entities.
End-to-End Encryption
TLS 1.3 cryptographic protection applied across all form transmissions and storage.
Health & Caregiver Data Sensitivity
Discretion Guarantee: We do not store electronic health records (EHR). Inquiries regarding care preferences are treated with medical-grade discretion and shared exclusively with licensed provider partners you authorize.
Regulatory Compliance
Our governance structure complies with international data privacy regulations:
- GDPR (General Data Protection Regulation): Ensuring EU/UK visitors have access, rectification, portability, and right-to-erasure protections.
- CCPA / CPRA: Protecting California residents against non-consensual consumer data monetization.
- Healthcare Confidentiality Best Practices: Strict ethical standards applied to vulnerable adult inquiry data.
Data Retention & Deletion
Inquiry details are retained solely as long as necessary to complete requested care introductions or deliver active newsletter editions. Inactive records are automatically purged after 12 months unless ongoing communication is active.