Privacy Policy

BrightLane and AltFTool collect information to deliver independent cleaning franchise research, interactive investment visualizer tools, and due diligence educational materials.

We collect information in two main ways: information you directly provide when subscribing to our newsletter or downloading checklists, and technical usage telemetry collected automatically when interacting with our research pages.

• Contact Information: Email address voluntarily submitted via our newsletter subscription form.
• Usage Telemetry: Aggregated page views, scroll progression metrics, device viewport dimensions, and anonymous interaction counts.
• Calculated Inputs: Non-identifiable slider configurations chosen on the interactive investment calculator (stored locally in browser session).

Your personal data is used solely to provide and improve educational services. We use submitted email addresses strictly for:

• Dispatching quarterly franchise due diligence briefings, FDD Item 7 cost benchmarks, and regulatory updates.
• Sending requested educational materials such as the FDD Review Checklist and franchisee interview guide.
• Notifying subscribers of significant statutory FTC rule updates or statutory disclosure window alerts.
• Diagnosing platform availability and ensuring rapid page responsiveness.

Our educational website is hosted on high-performance infrastructure with global CDN caching. We utilize modern cloud providers that comply with SOC 2, ISO 27001, and GDPR data security frameworks.

If you follow external hyperlinks to official FTC registries, state franchise portals, or certified franchise attorneys, their respective privacy policies govern those third-party domains.

We maintain robust administrative and technical security safeguards, including TLS 1.3 in-transit encryption and restricted access controls, to prevent unauthorized data access.

Email subscriptions remain active until you request cancellation. Every newsletter email contains an instant 1-click unsubscribe link that permanently removes your address from our mailing queue.

Regardless of your location, we respect your fundamental data rights under applicable consumer protection frameworks, including the California Consumer Privacy Act (CCPA) and EU General Data Protection Regulation (GDPR).

• Right to Access: Request a copy of the personal data we hold associated with your email.
• Right to Rectification: Correct inaccurate or outdated subscription records.
• Right to Deletion ('Right to be Forgotten'): Request immediate and permanent erasure of your email record.
• Right to Opt-Out: Unsubscribe from all future research dispatches at any time.