Expected May 2027 · dates not announced yet
China's main mid-year shopping festival, started by JD.com around its 18 June anniversary. Other Chinese platforms now join in, and the event lasts several weeks.
Next edition
Usually May or June
No countdown until JD.com and other Chinese platforms confirms dates. Add it to your watchlist and check back; we update this page when dates are announced.
Editions we could confirm, with the source we checked. Stores often announce only the start date.
| Year | Dates | Note | Source |
|---|---|---|---|
| 2026 | From 30 May 2026 | Started at 8 pm Beijing time | news.marketersmedia.com |
| 2025 | From 31 May 2025 | — | jdcorporateblog.com |
See every sale that matters for each category.
Is the discount real, and what will you pay after the bank offer?
Compare the sale price with the MRP and with what the item usually sells for. The usual price is the one that matters.
From a price tracker or last month
A small real saving
The MRP cut looks far bigger than the real saving. That is a common sign of an inflated MRP.
Work out what you really pay after a coupon, a capped bank discount, cashback, exchange and EMI fees.
Stores apply offers in their own order and terms change per sale; check the offer details at checkout.
JD.com and other Chinese platforms has not announced dates for 2027 yet. It has usually run in May or June. This page updates when dates are confirmed.
The headline date is 18 June. JD.com has not announced the 2027 start date; recent editions started on 30 or 31 May.
Dates and details were checked on 1 Nov 2026. JD.com and other Chinese platforms sets sale dates and offers and can change them; always check the store. AltFTool is not affiliated with JD.com and other Chinese platforms, and the links on this page are plain links, not affiliate links.