Started 8 Oct 2026 · end date not published, check the store
Amazon India's biggest sale of the year, held in the run-up to the festive season. It covers almost every category on the site and usually goes on for weeks, with the strongest deals in the first few days.
2026 edition
Started 8 Oct 2026
Amazon India did not publish an end date, so check the store to see if it is still running. No countdown without a confirmed date.
Editions we could confirm, with the source we checked. Stores often announce only the start date.
| Year | Dates | Note | Source |
|---|---|---|---|
| 2026 | From 8 Oct 2026 | Start date announced by Amazon India; end date not announced | outlookbusiness.com |
| 2025 | From 23 Sept 2025 | Prime members got 24-hour early access from 22 September | aboutamazon.in |
| 2024 | From 27 Sept 2024 | Amazon press release; end date not stated | press.aboutamazon.com |
See every sale that matters for each category.
Is the discount real, and what will you pay after the bank offer?
Compare the sale price with the MRP and with what the item usually sells for. The usual price is the one that matters.
From a price tracker or last month
A small real saving
The MRP cut looks far bigger than the real saving. That is a common sign of an inflated MRP.
Work out what you really pay after a coupon, a capped bank discount, cashback, exchange and EMI fees.
Stores apply offers in their own order and terms change per sale; check the offer details at checkout.
The 2026 edition started on 8 Oct 2026. Amazon India did not publish an end date, so check the store to see if it is still running.
The 2026 edition started on 8 October 2026. The next one would be the 2027 edition, which Amazon normally announces a few weeks before it starts, usually in September.
It usually runs for several weeks in phases. Amazon tends to announce the start date only, so treat any end date you see before the sale as a guess.
No. Anyone can shop once the sale opens, but Prime members have usually been given early access and some extra offers.
Dates and details were checked on 1 Nov 2026. Amazon India sets sale dates and offers and can change them; always check the store. AltFTool is not affiliated with Amazon India, and the links on this page are plain links, not affiliate links.