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5 sales · checked 1 Nov 2026

Sports and fitness sales calendar

Shoes, sportswear and fitness gear follow the fashion seasons, with extra offers at new year and in the big marketplace sales.

Sports & fitness sales, soonest first

  • DatedWorldwide

    Black Friday

    Many retailers

    Starts 27 Nov 2026 · in 22 days

    The day after US Thanksgiving, now a worldwide shopping event. Many retailers in the US, UK, India and elsewhere run sales across the whole week or month rather than just the day.

  • ExpectedIndia

    Expected December 2026 · dates not announced yet

    Myntra's long-running fashion sale, held twice a year. The summer edition is the bigger one and is often used to clear the previous season's stock.

  • DatedUnited Kingdom

    Boxing Day Sales

    Many retailers

    Starts 26 Dec 2026 · in 51 days

    The traditional post-Christmas sale in the UK, Australia, Canada and other Commonwealth countries. Many stores now run it online from Christmas Day and continue into the new year.

  • DatedUnited States

    Memorial Day Sales

    Many retailers

    Starts 31 May 2027 · in 207 days

    US sales held over the Memorial Day long weekend, the unofficial start of summer. Mattresses, appliances and outdoor items are common focuses.

  • DatedUnited States

    Labor Day Sales

    Many retailers

    Starts 6 Sept 2027 · in 305 days

    US sales over the Labor Day long weekend at the end of summer. Retailers clear summer stock and promote mattresses, appliances and furniture.

When sports & fitness sales happen

The next 12 months. Muted entries are not dated yet.

  1. November 2026This month

  2. December 2026

  3. January 2027

    No big recurring sale on record.

  4. February 2027

    No big recurring sale on record.

  5. March 2027

    No big recurring sale on record.

  6. April 2027

    No big recurring sale on record.

  7. May 2027

  8. June 2027

    No big recurring sale on record.

  9. July 2027

    No big recurring sale on record.

  10. August 2027

    No big recurring sale on record.

  11. September 2027

  12. October 2027

    No big recurring sale on record.

Tips for buying sports & fitness in a sale

  1. 1Try sizes in store before buying shoes online in a sale.
  2. 2Last season's colours are often far cheaper with the same tech.
  3. 3Check return rules on worn-and-returned items.

Sports & fitness sales FAQ

When are running shoes on sale?

End-of-season sales and the big marketplace sales usually include sportswear. Older colourways drop the most.

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