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Commitment to User Privacy
At Brand Rating, we do not require account registration, passwords, or credit card information to view our mattress ratings, reviews, or comparison tools.
We do not harvest sensitive personal data or financial credentials. Browsing mattress ratings requires no account creation. The data processed on our platform includes:
1. Anonymized Search & Filter Queries: Aggregated metrics on searched mattress types (e.g. memory foam, hybrid, organic latex) to improve review organization without storing IP addresses.
2. Server Telemetry: Non-identifiable web metrics (device type, browser engine, display resolution) to ensure fast rendering across desktop and mobile browsers.
3. Subscriber Form Submission Data: If you voluntarily subscribe to our newsletter or deal alerts, we securely store your email address and, where requested, an optional phone number.
4. Subscription Audit Context: Saved alongside subscriber form submissions to verify consent authenticity (timestamp, referring URL, device type, approximate region, shortened IP address, and exact consent text displayed).
Subscription data is recorded only when you explicitly submit a newsletter or deal alert form. To request complete removal of your subscribed email, contact us at altftool@gmail.com.
We use essential browser cookies and local storage tokens strictly to maintain session security, store your comparison selections, remember your cookie preferences, and prevent repeated popup prompts once dismissed. Your email and contact details are never stored unencrypted in local storage.
Brand Rating contains direct links to third-party mattress manufacturers and retail partners. We are not responsible for the privacy practices or data policies of external sites and encourage reviewing their terms independently.
We enforce strict administrative and technical safeguards to protect collected subscriber information against unauthorized access. We periodically update this policy to align with internet privacy standards.