Shopfront Privacy Policy
This Privacy Policy explains how Shopfront by AltF collects, utilizes, and protects information submitted through our retail franchise discovery tools.
1. Information We Collect
When you interact with our platform (such as submitting your email, completing our 3-Step Guided Quiz, or requesting consultant contact), we may collect:
- Contact details including your email address and optional telephone number.
- Investment readiness parameters, including target capital range and retail format preferences.
- Technical telemetry such as IP address, browser type, and navigation events to ensure system security and prevent automated form abuse.
2. How We Use Inquiry Data
We utilize collected information exclusively to:
- Match your stated criteria with relevant retail franchise concepts and FDD resources.
- Deliver informational newsletters, territory releases, and market updates you requested.
- Facilitate direct introductions to independent franchise advisors or funding specialists with your explicit affirmative consent.
3. Zero-Sale Policy & User Protection
Our Commitment: We never sell, rent, or trade your personal information or contact details to unauthorized third-party marketing brokers or lead generation aggregators.
Your data is transmitted only to vetted franchise network partners for the specific inquiry purpose you authorized.
4. Communications & Notifications
You may opt out of promotional email newsletters at any time by clicking the "unsubscribe" link present in every email or contacting our privacy desk.
5. Your Rights (GDPR / CCPA / CPRA)
Depending on your jurisdiction, you retain the legal right to request access to the data we hold regarding you, request corrections, or demand complete deletion of your records.
6. Data Retention & Contact
We retain personal records only as long as necessary to fulfill the inquiry or comply with statutory record-keeping regulations. You can submit data verification, update, or deletion requests at any time through our on-platform privacy preferences.