Information We Collect
Hearthworks operates as an independent research and educational service. We collect only the minimal data necessary to send tailored category research briefs and FDD analysis guides:
- Contact Details: Business email address submitted by you when requesting category briefs or diligence scripts.
- Trade Focus: Self-selected trade categories (e.g., HVAC, plumbing, electrical, handyman, restoration, lawn care) used to send relevant category benchmarks.
- Technical Telemetry: Anonymized browser diagnostics, timestamp headers, and session preferences (such as toast dismissal status) to maintain platform usability.
We do not collect personal net worth disclosures, tax returns, social security numbers, bank account numbers, or credit card information on this platform.
How We Use Trade Inquiry Information
Submitted contact parameters are processed strictly to furnish independent educational materials:
- To send independent research briefs, FDD 23-item checklists, and Item 20 validation questions.
- To provide notifications when new category FDD benchmarks or regulatory rule updates publish.
- To maintain audit verification of affirmative marketing consent.
Independent Non-Broker Guarantee
Hearthworks is not a franchise broker, franchise seller, or franchise sales organization (FSO). We are not paid a commission or finder's fee when you evaluate or purchase any franchise. We do not forward your email to franchisors without your explicit separate request.
Communications & One-Click Unsubscribe
Every email sent by Hearthworks includes an instantaneous, single-click unsubscribe link in the footer. You can discontinue category briefs or market updates at any time with zero hassle.
Your Rights (GDPR, CCPA & CPRA)
Regardless of your jurisdiction, you maintain full control over your submitted data:
- Right to Know: Request a complete record of data associated with your email address.
- Right to Delete: Request immediate, permanent erasure of your contact record.
- Right to Opt-Out: Opt out of non-essential telemetry and communication feeds at any time.
Data Retention & Contact
We retain submitted email addresses only for as long as you remain an active subscriber. To request data deletion or ask privacy questions, contact our privacy team at privacy@altftool.com.