Free16:9
10s · 15s
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E-commerce Videos · Detail
Material Close Up Set
Four macro passes answering the questions a product photograph always leaves open about materials.
01Macro pass one
The prompt
Email to unlock
Create a set of material close-ups for [PRODUCT_NAME], answering what a listing photograph cannot show about how it is made.
Four passes, each slow, each answering a specific buyer question. Matched lighting and grade so they read as one set.
PASS 1 — THE SURFACE. Extreme macro on the primary material with a hard light raking across it at a very shallow angle, so every fibre, grain or micro-texture throws its own shadow. Slow lateral drift. This answers "what does it actually feel like".
PASS 2 — THE JOIN. Where two materials or two components meet: a seam, a stitch, a weld, a glued edge, a machined junction. Frame it tight enough that the tolerance is visible. This answers "is it well made".
PASS 3 — THE MECHANISM.
Unlock the complete prompt
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Customise your prompt
0 of 3 filled in · 3 still using placeholders
Customisation is part of the full prompt. Unlock it to fill in your brand, product and audience and have the finished prompt assembled for you.
Specifications
- Category
- E-commerce Videos
- Type
- Detail
- Aspect ratio
- 1:1, 16:9
- Resolution
- 1080p (1920 × 1080), 4K
- Duration
- 10s, 15s
- Format
- MP4
- Platforms
- Website, Instagram
- Visual style
- Macro, Tactile, Neutral
- Camera
- Four slow macro passes, matched treatment
- Difficulty
- Intermediate
- Variables
- 3 to fill in
Tags
materialmacrotexturequality
How to use this prompt
Replace the variables
Every [BRACKETED] token is a slot for your own detail — brand, product, audience, colour. Use the customiser above, or edit them after pasting.
Pick your aspect ratio
Set it in your generator to match the ratio listed in the specifications. The prompt is written with that framing in mind, so a mismatch weakens the composition notes.
Set the duration
The beat structure in the prompt is timed to the listed durations. A longer runtime needs an extra beat; a shorter one needs a beat removed rather than everything sped up.
Paste it into your generator
Copy the finished prompt and paste it into your AI video tool. Do not add extra style keywords on your first run — the prompt already carries its own direction.
Change one thing at a time
If the result is close but wrong, adjust a single element and regenerate. Changing three things at once makes it impossible to tell which one helped.
Written with these in mind
RunwayVeoKling
These are the generators this prompt was written for. Capabilities differ between tools and change often — treat this as a starting point rather than a guarantee, and check what your generator currently supports.
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